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Supercity Aparthotels expands across London

As Supercity Aparthotels plans to double its London offering over the next two years, we look at the secret of its success and discover why aparthotels are the accommodation of choice for business travellers

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The historic exterior of The Rosebery in London's Clerkenwell, just one of the three luxurious aparthotels owned by Supercity Aparthotels
The historic exterior of The Rosebery in London's Clerkenwell, just one of the three luxurious aparthotels owned by Supercity Aparthotels 

From its Victorian townhouses in Earl’s Court, to the impressively restored 19th-century building in Clerkenwell, Supercity Aparthotels has established itself as the accommodation of choice for London’s incoming business travellers. Its vision to create comfortable yet luxurious aparthotels has come to life with three properties that are highly functional and competitively priced. With a fourth venue planned for 2015, it seems Supercity has the winning formula.

Although a relatively new concept in the UK, aparthotels have been growing in popularity in the last decade, particularly among business travellers. ASAP, the industry trade body, reports healthy growth figures for the industry at 10 percent year-on-year, with an average occupancy of 80 percent – higher than that of hotels. Key to this success has been an understanding of the sector; business travellers are regularly looking for longer stays in suites that have the benefits of a hotel, and the facilities of an apartment.

Unlike hotel rooms, they offer luxurious living spaces to make time away from home more comfortable

Comfort and choice
Supercity Aparthotels’ studio, one-bedroom and larger two-bedroom suites combine the warmth of home with carefully curated modern artwork and bespoke furnishings. Unlike hotel rooms, they offer luxurious living spaces to make time away from home more comfortable.

Alexis Burton, MD at Supercity Aparthotels, says: “We aim to provide a unique offering that is not as business-orientated as you might expect; just because you work in a corporate environment doesn’t mean you want to live in one. We’re very focused on the little details from the artwork that brings our properties to life, to providing a professional and personable service, and, most importantly, complimentary wi-fi. Aparthotels are extremely popular overseas, the UK is now witnessing rapid growth in this sector and we’re busy securing our share of the market.”

A one-bedroom suite at The Rosebery
A one-bedroom suite at The Rosebery

Ideal locations
Supercity has three properties: Nevern Place and Templeton Place in quiet streets, just a three-minute walk from Earl’s Court tube station, and The Rosebery in the heart of Clerkenwell. Location is a key selling point for all three properties; each is close to local and national transport, business districts bars and restaurants. Guests can also enjoy on-site facilities, such as the gardens in the Earl’s Court properties and the gym and stylish wine bar at The Rosebery.

Currently, demand for aparthotels far outstrips supply in the UK. Noting this, Supercity Aparthotels is opening its fourth property in the City next year. As this niche sector is better understood, price-conscious business travellers with tight budgets are increasingly looking to aparthotels such as Supercity to fulfil their accommodation needs.

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