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The place to be

Soho Square has quickly established itself as Sharm El Sheikh’s home for family entertainment and the ‘cool club set’ at night

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Part of Savoy Hotel and Resorts International, Soho Square is a unique concept in the Middle East: a pedestrian square mile that provides some of the area‘s finest cuisine, bars, shopping and entertainment for visitors from all around the world.

Large crowds have been attracted to Soho Square to enjoy concerts by top international artistes and more than a dozen top-class restaurants and bars, offering a variety and quality of cuisine from Europe to the Far East that has been endorsed by international restaurant critics and the numbers of guests making repeat visits. Each restaurant focuses on a particular theme and has a specialised resident chef with the appropriate knowledge and skill to ensure a memorable evening. Meals are prepared from the freshest foods, with local fish caught the same day and meats carefully selected.

The interior decor for each restaurant is stunning, with entire walls decorated with enchanting murals. Screens separate each room, showing a live feed of the beautiful coral reefs of the Red Sea. The restaurant Saffron offers the finest Middle Eastern dishes from the Lebanon to Morocco, while Mai Thai is the hottest, newest restaurant in the region, serving authentic Thai cuisine such as the famous Tom Yum shrimp and chicken soup. Zen serves traditional Cantonese meals created with oriental herbs and spices that have been imported especially for Soho Square, guaranteeing a distinctive and authentic flavour, and Bombay gourmet chef Tilakraj demonstrates his wholehearted devotion to Indian food with spiced curries and succulent meats cooked in his tandoori ovens.

Date with the night
Unique, sophisticated, exciting and fun, Soho Square hosts some of the best venues for dancing and socialising in Sharm El Sheikh. Mandarin is a chic and stylish lounge bar offering a great venue for evening drinking. Much focus has been placed on ambient lighting, which changes and blends throughout the night, creating a very cool atmosphere.

Ice Bar and Oxygen Bar are the first of their kind in Africa and among the coolest bars in the region; in the Ice Bar the walls, bar, seats, tables and even the glasses are made from ice, while the Oxygen Bar is the place to go to perk up after a night on the town, or to prepare for an evening’s dancing. The Piano Bar is the perfect place to see and be seen, with live bands many nights of the week and a dance instructor taking revellers through the latest moves. Pangea is Sharm’s first internationally staffed nightclub with British management, UK resident DJs and European hostesses. Four award winning barmen from London entertain throughout the night with their bottle fire juggling and cocktail mixing.

Soho Square bustles with people shopping for the newest fashions from top international designers, or picking up a few essentials from the pharmacy and general store. Whether browsing or buying there’s intriguing gold and silver jewellery from some of the oldest souks in Arabia and other shops offering the latest accessories from Italy and fashions from Turkey. Two shops specialise in leather bags and purses and a specialist carpet shop offers hand-made Persian rugs, souvenirs and T-shirts.

Other activities include the ice rink, which attracts young and old. Parties can book the rink and skating lessons are offered. Culturama Panorama is an innovative harmonised mix between a wealth of cultural and natural heritage information – a journey from 3000 BC to contemporary times. There’s also a popular 10-pin bowling alley for individuals and parties.

SOHO Square, Sharm El Sheikh, South Sinai, Egypt; tel: (+20-69) 3 602 752; fax: (+20-69) 3 602 753; mail@soho-sharm.com; www.soho-sharm.com

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