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Hospitality in Doha: Movenpick interview

Mövenpick Tower & Suites Doha ticks all the boxes in terms of quality and business focus, but what sets it apart from the competition is its acute attention to friendly service

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Visible from afar in all its striking glory, the architectural identity of Mövenpick Tower & Suites Doha is shiny and futuristic in kind. Step inside, and you’ll find that the state-of-the-art identity also extends to the interior concept, while the latest technology is applied to the wide-ranging facilities in place.  But the aesthetic and general quality of the striking five-star hotel is secondary to its main agenda, which is to offer guests a high level of service and a warm and friendly atmosphere. “Our aim with Mövenpick Tower & Suites Doha is to provide guests with ‘a home away from home’,” says Shane Jameson, Director of Sales & Marketing. “Recognising the importance of personal service and carefully identifying the needs of each individual guest, we offer services beyond what many would expect.

If a guest expresses a craving for anything in particular, be it a home-cooked meal or a pot of Marmite, then that is what we will provide. Friendliness and good service are two things that tend to linger in the mind of guests long after they’ve left a hotel; while details such the quality of the bed will soon be a distant memory. One should not underestimate the power of good service based the need of each individual guest. What shines through in everything we do is our passion for people and doing everything we can to make them feel at home. ”

The essence of Mövenpick, the Doha way
The concept behind Mövenpick Tower & Suites Doha remains faithful to the group’s overall identity, which is a blend of corporate hospitality fused with service levels stretched as far as humanly possible. The location itself (Doha) might surprise some as the Middle Eastern market can be a tricky one to operate within.  Why did the Swiss heritage group decide to enter the Qatari market?  “Doha is an amazing and cosmopolitan city with incredible growth potential as a business destination. Several international companies have set up offices in town, and in terms of the visitor demographic, the area appeals to business people and leisure travellers alike. It’s not difficult to see why Doha is so popular- it boasts beautiful weather throughout the year and there is so much more to the city than its wealth of natural gas and its famous airline.”

Great things may be said about Doha, but with a melting pot of nationalities far and wide, it is important that the hotel diversifies itself with the various  cultures it plays home to. Jameson is in tune with that consensus and explains that the hotel has gone to great lengths to make sure that an enticing and varied menu is available at the hotel. “To tantalise our guests’ taste buds, we have established three particularly worthy restaurants within the hotel. Lime Café is a personal favourite, and its speciality is great lunch food such a freshly prepared sandwiches with the tastiest of fillings. Animato Restaurant, meanwhile, serves cuisine from all corners of the world, while the menu at Wok Mee Noodle House is based around Far East Asian food. Mövenpick heritage is rooted in the food industry, and this fact is very much reflected in the three restaurants present at the hotel.”

Speaking of Jameson himself, he joined the company this year and no doubt brought a breath of fresh air to the group. “My background is in the entertainment industry, and I might not come across as the stereotypical five-star hotel marketing director in my colourful socks,” says Jameson and laughs. “But I do have real passion for people, which is a characteristic I share with the Mövenpick Tower & Suites Doha. My most important asset is that I listen to people and take note, and manage a combination of work and play; life’s too short not too! With regards to my professional tactics, I see every new day in my role as director of sales and marketing as a new ‘gig’, and approach it with equal enthusiasm as I did any project on my former stages.”

A true people’s person, Jameson strongly believes in the power of keeping employees contented.  “If you treat your staff well and offer them support, they will perform so much better. It will also inspire them to be happier in the roles, something that guests will sense and appreciate.”

A wealth of high-tech and practical business solutions
While the ultimate emphasis of Mövenpick Tower & Suites Doha is service, it hasn’t overlooked other crucial aspects necessary to make the business traveller’s stay complication-free. The hotel, which encompasses 350 rooms and suites, conveniently nestles within the business district of the West Bay Area, located a 15-minutes drive away from Doha International Airport. Serving up anything a business gathering could call for,  no fewer than six meeting rooms form part of the facility round-up, each one featuring natural daylight, state-of-the-art audio-visual technology as well as a set of flexible configurations to help make meeting proceedings running  as smoothly as possible. The rooms are all located on the second floor, where they conveniently share space the well-equipped and professionally managed business centre, which in turn serves up two boardrooms and a multipurpose hall that can be divided into three smaller rooms.

Inherently flexible in their approach, the hotel employees are happy to arrange any manner of function, carefully shaping it to fit the guest’s criteria, be it a banquet for up to 140 guests or an intimate corporate presentation involving a handful of business associates.

Currently, a substantial portion of the bookings are made in countries such as Japan, Korea and Malaysia. But a shift is taking place, as more and more guest are flooding in from Brazil and Russia, and well as India. Indeed, the advance of the BRIC countries can’t be underestimated in the hospitality sector. The UK and Europe are other geographical markets that the hotel generates a lot of business from.

Doha’s appeal as a business destination is only set to increase, and the fact that it has been named FIFA World Cup city in 2022 only adds to its multi-faceted allure. In view of these positive developments alone, the future of Mövenpick Tower & Suites Doha is looking bright indeed.

For more information contact Tel: +974 4496 6610; Fax: +974 4496 6610; Email: tower.doha@moevenpick.com; www.moevenpick-doha-tower.com

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