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Why Iceland’s natural energy makes it an ideal conference location

Offering a spectacular programme of outdoor activities amid stunning natural sites, the Icelandic capital is ideally suited for corporate events – and with a location between Europe and North America, it’s closer than many people think

The Blue Lagoon is one of Iceland's most famous geothermal spas. The country's vast offering of natural sites continues to attract leisure and business travellers
The Blue Lagoon is one of Iceland's most famous geothermal spas. The country's vast offering of natural sites continues to attract leisure and business travellers 

The condition of the global meetings and events industry is continually enriched by new initiatives that increase participants’ energy levels and improve their wellbeing. One particularly well-documented method is the implementation of activities that rest the mind through exposure to nature – something that invigorates travellers and refreshes their ability to be alert and receptive to new ideas.

Reykjavik, the capital city of Iceland, is nestled amid stunning landscapes, and in just one day visitors can experience the country’s staggering natural beauty through glaciers, waterfalls, volcanoes, lava fields, geysers, hot springs and fjords. Depending on the time of year, these natural wonders are further enhanced by winter’s Northern Lights or summer’s midnight sun.

Some places unexpectedly capture you far more tightly than you imagined possible. The power of Iceland lies in its energetic source of nature, culture and local mentality. All these elements serve as the perfect backdrop for a memorable and effective event.

More than meetings
Visitors often talk about the palpable energy, diversity and authenticity that lend the island its otherworldliness and unique spiritual inspiration. Good energy is contagious. For that reason, it is perhaps no wonder why the Icelandic nation ranks among the happiest in the world.

The power of Iceland lies in its energetic source of nature, culture and
local mentality

In Reykjavik, you can choose from various meeting facilities that offer stunning views of nature – however, delegates should be prepared to explore and experience the natural wonders that are available just outside the city limits. Unlike some major European cities, whose size can be intimidating, Reykjavik has a small-scale urban centre that attendees find easy to navigate. The hassle-free city centre is safe, clean and filled with restaurants, shopping, culture and vibrant nightlife, as well has having been officially designated a City of Literature by UNESCO. Visiting delegates enjoy interacting with the friendly Icelandic locals, many of whom speak English as their second language, in addition to countless other Scandinavian and European languages.

In the past few years, Iceland has emerged as one of Europe’s most dynamic gastronomic destinations, full of exciting places in which curious visitors can taste thrilling new recipes. For 15 consecutive years, several Icelandic chefs have been listed in the top 10 of the respected Bocuse d’Or culinary competition. But undoubtedly the most important ingredient in Icelandic cuisine is location: the country is blessed with an abundance of fresh water, pristine nature and fertile fishing grounds, while geothermal energy makes it possible for a year-round supply of fresh vegetables, grown locally in organic greenhouses, to be on offer.

The Harpa Concert Hall and Conference Centre, Reykjavik
The Harpa Concert Hall and Conference Centre, Reykjavik

Exploring nature’s backyard
The wide network of suppliers within Meet in Reykjavik Convention Bureau offers the resources and know-how to design unforgettable itineraries, including activities such as snowmobiling, kayaking, white-water rafting, horseback riding, hiking, sea angling, glacier tours, whale-watching, cave exploration, superjeep safaris, and wellness options in the country’s numerous geothermal spas, such as the famous Blue Lagoon. Specialist destination management companies have years of experience in Iceland’s unique natural conditions, so planners can be confident that every precaution will be taken to ensure the safety and enjoyment of participants.

In recent years, the number of conference delegates landing on Iceland’s shores has begun to grow, indicating a growing international interest towards this island. Strategically located midway between North America and Europe, the country is easily accessible, with direct air connections to 80 destinations in both continents. It is closer than many think – only four-to-five hours from the east coast of North America and two-to-three hours from Europe. As a result of its geographical location, Iceland has soaked up influences from both continents.

When travelling on business, we like to cultivate our curiosity, bring home wisdom and find moments that take our breath away. A destination that fulfils professional requirements and provides memorable stories is surely something every event planner is looking for.

For further information visit meetinreykjavik.is

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