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The Austrian Alps are one of this summer’s must-visit destinations

The stunning mountain town of Kitzbühel is not just somewhere to visit for winter sports; its many MICE venues host corporate events and outdoor activities 365
days a year

Kitzbühel is set against the majestic backdrop of the Tyrolean Alps 

Kitzbühel, located in the Tirol region of Austria, is an area where modern lifestyle blends seamlessly with authentic alpine tradition. Surrounded by magnificent mountains, Kitzbühel offers its visitors days that are filled with originality, natural brilliance and technical innovation, making it the ideal location for meetings that require fresh perspectives and creative thinking at any time of the year.

Those who choose Kitzbühel as their conference destination can look forward to top quality facilities, unique perspectives, a distinctive ambience and a wide range of services and hotels. With its outstanding location inside the triangle of airports of Munich, Salzburg and Innsbruck, the ‘most legendary city of sports in the Alps’ is far easier to access than one might think.

Summer sports
Offering a wide variety of conference centres, hotels and restaurants at a high standard and excellent value for money, Kitzbühel is the ultimate destination for MICE planners and participants looking for something slightly different. Visitors have the opportunity to draw on the dynamic spirit of one of the Alps’ most celebrated sporting locations, guaranteeing an enriched meeting experience, as well as an exciting leisure itinerary once the deals have been closed.

Boasting world-class skiing facilities in the winter, the region is just as invigorating during the summer months, hosting high-profile events such as the global super yacht event Boat International 2016 earlier this year and the Global Wellness Summit, which will bring executives, delegates and visionaries from the international wellness industry to the area in October. Activities such as golf, paragliding and canyoning are also on offer throughout the summer months.

The Kitzbühel region boasts over 9,000 hotel beds in an assortment of star ratings, ranging from rustic farmyard lodges to exquisite five-star resorts and conference centres. The area guarantees an ideal location to suit every event: for example, the modern K3 KitzKongress centre, which opened in 2010, offers state-of-the-art facilities in a beautiful, contemporary building. With a range of multipurpose rooms, from the 365sq m Palladium conference hall to the 11 additional seminar rooms, K3’s success is based on its ideals of transparency and hospitality.

The great outdoors
Kitzbühel’s convenient location means it is perfectly situated for a variety of excursions, including sights such as the mesmerising Swarovski Crystal Worlds. The town’s combination of beautiful landscapes, exciting attractions, traditional architecture and top sporting facilities makes for a truly inspiring setting, where visitors are able to find serenity and rest as easily as they might find exhilarating new experiences. Kitzbühel’s picturesque town centre is ideal for a leisurely stroll through historic streets, while the expansive range of hiking, running and bike trails weaving through the stunning Alps provide the perfect outlet for those looking to try something more challenging.

The alpine region has been recognised for its excellence as a business destination on numerous occasions. In 2015, two Kitzbühel MICE partners received the Austrian Ecolabel; the highest national award for recognising high standards of sustainable tourism. K3 KitzKongress was one of the winners, being recognised as one of the Austrian leaders in green meetings and events. K3 has adopted a particularly sustainable and responsible approach in areas including regional value creation and social compatibility, as well as providing environmentally friendly travel connections for its guests. The second winner, the four-star sports and spa hotel Bichlhof was awarded the Austrian Ecolabel as a result of its dedication to providing sustainable accommodation.

Kitzbühel recognises that it is people who truly bring out the best in a destination: as such, the area’s impressive and dedicated workforce collaborate across dozens of hotels and venues to ensure each and every guest’s experience of the area is smooth, effective and enjoyable. This collective pool of resources has helped Kitzbühel to earn its impressive reputation as one of Austria’s most exciting, unique and enjoyable destinations for business events.

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