The Alpine town of Kitzbühel is no longer famous for simply being a first-rate skiing resort – it has also become a MICE industry leader in its own right
Austria is perhaps most famous for its sublime, mountainous landscape. Its vastness can move even the least sentimental among us, while looking up at the sky’s countless hues of blue can take one’s breath away. But of the numerous mountainside destinations Austria has to boast, there is one that stands out for travellers, both business and leisure alike.
Kitzbühel is an idyllic small town in the western province of Tyrol. Its medieval centre, which offers a strong sense of nostalgia, juxtaposes perfectly with the many trendy shops and cafés that line the town’s streets. Throughout the years, Kitzbühel has therefore become a wildly popular destination for skiing, though it is perhaps best known for its annual Hahnenkamm downhill races.
Given the wonderful sights and plethora of activities that are on offer, it is unsurprising that more and more organisations are choosing to host events in Kitzbühel. This trend is set to continue apace, particularly given the interconnected nature of business today, which sees international meetings and congresses becoming increasingly essential for maintaining lines of communication and the exchange of vital information. With three international airports less than 90 minutes away, state-of-the-art facilities, high-end accommodation and gastronomy, and a vast portfolio of customised incentives, Kitzbühel has become Austria’s ultimate MICE hotspot.
Kitzbühel’s growing reputation as a thriving MICE destination is in part due to a drive by Kitzbühel Tourism, the town’s tourism board, which covers the area surrounding Kitzbühel, Jochberg, Aurach and Reith b. Kitzbühel, and also operates as the region’s designated MICE coordinator. Recent successes stem from a core proposition around which the organisation centres itself: the utmost excellence in customer service.
Kitzbühel’s recent successes stem from a commitment to the utmost excellence in customer service
This service starts with full support and assistance from before event organisers and their guests have even arrived at Kitzbühel, and includes the collation of relevant information and tools, such as innovative ideas about activities to enjoy in the area and tips about the best upcoming events.
For those hoping to host an event, Kitzbühel Tourism offers tailor-made solutions that are straightforward and efficient. “We attach great importance to individual and personal requirements, wishes, expectations and ideas, and strive to create optimal solutions to make them reality,” said Dr Brigitte Schlögl, Director of Kitzbühel Tourism. “This involves sourcing skilled suppliers, location scouting, site inspections, quality checks and providing informative materials to help our clients plan their events.”
In a bid to assist organisations even further, Kitzbühel Tourism offers its guests personal meeting planners. “They can suggest the most ideal dates for events and inform clients about any relevant opportunities in the region and the town of Kitzbühel,” Schlögl told Business Destinations. “We also open up lines of communication with local suppliers and assist clients in finding the most suitable accommodation, whatever their budget is.”
With its firmly established MICE committee, Kitzbühel can offer a one-stop-shop concept for event organisers, including a wide array of services, facilities and unique event possibilities. According to Schlögl: “Anyone who chooses Kitzbühel as their preferred conference destination can count on the highest quality, creative ideas, and a very special ambiance for their event. The synergy of the old and new, traditional and modern, is reflected both in Kitzbühel and in its infrastructure. After a creative day of work, the picturesque town centre invites you to have lots of fun shopping in its numerous international and local designer boutiques. Kitzbühel is a true paradise for sports, leisure and social activities alike.”
Such activities include guided city tours, horse carriage rides, a variety of sports activities and customised invectives, such as barbecue workshops, Tyrolean music workshops or ‘live like a farmer’ days. Indeed, it is this commitment to tailor-made programmes that address the specific requirements of clients that sets Kitzbühel apart in the region.
Take this level of service, together with the warm nature of the Austrian people, the delectable culinary delights on offer, an impressive range of activities and, of course, the most incredible of views, and Kitzbühel has not just become the belle of Austria’s MICE industry: it has become a world-class business destination in its own right.
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